Jeffree Star faced serious criticism on social media last week after teasing his new Cremated makeup line. Many fans were not happy that Star chose the name Cremated for its new product and plans to release it in the midst of the COVID-19 pandemic.
The 34-year-old beauty influencer spoke of the aftermath in a video on his Instagram stories on Saturday and defended his recent business decisions, saying that everything he does always comes from “the right place.” Jeffree Star Responds To Criticism Over His New ‘Cremated’ Eyeshadow Palette
“We’re celebrating here at home. Cremated is no. 2 trends right now on all of YouTube and, b * tch, I’m a little shaken,” said Star. “There are a lot of people talking about it, it’s is trending on Twitter and, b * tch, that could be the subject of discussion in the city right now. There are a lot of positive points, some negative points, because everyone wants to have their opinion, but, baby, let’s talk about Cremated. ”
Star has told his fans that he has never been one to play it safe, and his new product is more than just an eyeshadow palette. Featuring shades named Eulogy, Hearse Obituary, Angel of Death, The Morgue, Gravedigger, Embalmed and Angel of Death, Star says his new line of cremated smoked eyes has “so many meanings”.