Selling on Amazon – Diversify Beyond eBay
If you sell products online, you know that eBay has taken a beating from the press and its huge body of online sellers. eBay’s changes in their selling policies and fees has made many sellers eager to explore other online marketplaces to sell their products.
Amazon, however, has quickly become an attractive platform for online sellers because it is increasingly gaining market share not only in its traditional marketplaces of books, DVDs, and CDs, but also electronics, toys, and jewelry, among dozens of other product categories.
Thankfully, Amazon allows individuals, or ‘merchants’, to post their own inventory (of specific product categories) for sale on Amazon’s web site. So eBay sellers would be savvy to check out Amazon as an additional selling channel. This selling channel diversification positions the seller in front of a larger pool of customers. It also minimizes the seller’s risk if (say) eBay shuts down the seller’s account, in which he/she could rely on his/her Amazon account to sustain sales. If you beloved this post and you would like to receive a lot more data concerning how to sell on amazon fba kindly stop by the website.
Of note, here are some differences between selling on eBay and selling on Amazon.
• eBay charges a listing fee, where it is free for an approved merchant to post an item on Amazon. However, eBay’s total commission and charges after your item sells is roughly the equivalent of Amazon’s commission.
• Listing an item for sale on eBay can be cumbersome, requiring you to take pictures of an item and thoroughly describing it. Listing an item for sale on Amazon can be done with just a few keystrokes – the item picture(s) and description are already set by Amazon. As an Amazon merchant, you are just indicating to Amazon’s visitors that you are selling a particular item. When an Amazon customer views an item on Amazon, he/she will be able to see that you are a merchant who is also selling the item
• eBay lets you sell one-of-a-kind items. However, Amazon restricts the product categories that an individual merchant can sell in. Also, an Amazon individual merchant cannot create an item on Amazon to sell it. Essentially, the merchant’s items must already exist in the Amazon database of products. The categories that Amazon merchants can sell in are: Books, Music, Video, DVD, Video Games, Electronics, Office Products, Tools & Hardware, Kitchen & Housewares, Outdoor Living, Sports & Outdoors, Toys (with some restrictions), and Musical Instruments
• eBay can attract buyers for your product who are looking for the lowest possible price. But Amazon shoppers tend to be a little more ‘upscale’, so Amazon merchants can often command a higher price point for their products.
• Amazon has stringent requirements for its sellers, holding them to high standards for customer service and shipping times. While I think this is good practice anyway, a couple unintended mistakes by a seller can result in a suspension of his/her Amazon selling account.
• Where eBay requires its sellers to have a PayPal account to accept payments, Amazon’s purchases — and the transfer of a seller’s proceeds to his bank account – are seamless. Amazon is in charge of collecting the payment from the buyer of the product, and depositing the money (minus Amazon’s commissions) into the seller’s bank account.